Marketing the Problem

Seth Godin makes some excellent points in his recent post The Problem with "Global Warming"

I agree that activists and scientists have not done a good job educating the public about climate change. If the average person did have real knowledge about this problem you wouldn't hear people saying things like: Gosh, it's such a nice day! Thank goodness for global warming!

So what do we do? I like Seth's suggestion of calling the problem "Atmosphere Cancer" to avoid the "But I like nice days! Doesn't everyone?" reaction to the "Global Warming" label.

Making people more aware of immediate consequences such as increasing episodes of beetle infestation in forest areas due to increased winter temperatures could help as well.